Metric Owl: articles by Marc Alexander https://www.metricowl.co.uk/articles GA4, Google Tag Manager and consent: articles and research by Marc Alexander, GA4 consultant in London. en-GB Wed, 07 Oct 2026 14:00:00 GMT https://www.metricowl.co.uk/og.png Metric Owl https://www.metricowl.co.uk/ GA4 time zones and the UK clock change https://www.metricowl.co.uk/article/ga4-time-zones-uk-clock-change https://www.metricowl.co.uk/article/ga4-time-zones-uk-clock-change Wed, 07 Oct 2026 14:00:00 GMT Marc Alexander UK Quebec's Law 25 and GA4 consent https://www.metricowl.co.uk/article/quebec-law-25-cookie-consent-ga4 https://www.metricowl.co.uk/article/quebec-law-25-cookie-consent-ga4 Tue, 06 Oct 2026 06:00:00 GMT Marc Alexander Canada Cookie consent in Ireland: GA4 and the DPC https://www.metricowl.co.uk/article/ireland-cookie-consent-ga4 https://www.metricowl.co.uk/article/ireland-cookie-consent-ga4 Fri, 02 Oct 2026 23:45:00 GMT Marc Alexander EU GA4 and New Zealand's Privacy Act https://www.metricowl.co.uk/article/new-zealand-privacy-act-ga4 https://www.metricowl.co.uk/article/new-zealand-privacy-act-ga4 Fri, 02 Oct 2026 23:30:00 GMT Marc Alexander Australia and New Zealand GA4 time zones for Australian businesses https://www.metricowl.co.uk/article/ga4-time-zones-australia https://www.metricowl.co.uk/article/ga4-time-zones-australia Fri, 02 Oct 2026 23:00:00 GMT Marc Alexander Australia and New Zealand Afterpay, Zip and PayPal: why GA4 credits sales to payment providers https://www.metricowl.co.uk/article/afterpay-zip-paypal-referrals-ga4 https://www.metricowl.co.uk/article/afterpay-zip-paypal-referrals-ga4 Fri, 02 Oct 2026 22:00:00 GMT Marc Alexander Australia and New Zealand GST and GA4 revenue: what Australian stores should send https://www.metricowl.co.uk/article/gst-in-ga4-revenue https://www.metricowl.co.uk/article/gst-in-ga4-revenue Fri, 02 Oct 2026 21:00:00 GMT Marc Alexander Australia and New Zealand Australia's privacy reforms: what's changed and what's coming https://www.metricowl.co.uk/article/australia-privacy-reforms-analytics https://www.metricowl.co.uk/article/australia-privacy-reforms-analytics Fri, 02 Oct 2026 20:00:00 GMT Marc Alexander Australia and New Zealand Does an Australian website need a cookie banner? https://www.metricowl.co.uk/article/australian-website-cookie-banner https://www.metricowl.co.uk/article/australian-website-cookie-banner Fri, 02 Oct 2026 19:00:00 GMT Marc Alexander Australia and New Zealand Tracking pixels and the Privacy Act: what the OAIC now expects https://www.metricowl.co.uk/article/oaic-tracking-pixels-australia https://www.metricowl.co.uk/article/oaic-tracking-pixels-australia Fri, 02 Oct 2026 18:00:00 GMT Marc Alexander Australia and New Zealand COPPA and website tracking after the 2026 rules https://www.metricowl.co.uk/article/coppa-website-tracking-2026 https://www.metricowl.co.uk/article/coppa-website-tracking-2026 Fri, 02 Oct 2026 16:00:00 GMT Marc Alexander US Phone call tracking in GA4 for service businesses https://www.metricowl.co.uk/article/phone-call-tracking-ga4 https://www.metricowl.co.uk/article/phone-call-tracking-ga4 Fri, 02 Oct 2026 15:00:00 GMT Marc Alexander Server-side tagging for US online stores: what it fixes https://www.metricowl.co.uk/article/server-side-tagging-us-online-stores https://www.metricowl.co.uk/article/server-side-tagging-us-online-stores Fri, 02 Oct 2026 14:00:00 GMT Marc Alexander US Shopify's checkout tracking changes and what they mean for GA4 https://www.metricowl.co.uk/article/shopify-checkout-tracking-changes-ga4 https://www.metricowl.co.uk/article/shopify-checkout-tracking-changes-ga4 Fri, 02 Oct 2026 13:00:00 GMT Marc Alexander Black Friday and Cyber Monday: a GA4 tracking checklist https://www.metricowl.co.uk/article/black-friday-cyber-monday-ga4-checklist https://www.metricowl.co.uk/article/black-friday-cyber-monday-ga4-checklist Fri, 02 Oct 2026 12:00:00 GMT Marc Alexander HIPAA, tracking pixels and GA4: what US health websites need to know https://www.metricowl.co.uk/article/hipaa-tracking-pixels-ga4 https://www.metricowl.co.uk/article/hipaa-tracking-pixels-ga4 Fri, 02 Oct 2026 11:00:00 GMT Marc Alexander US Why US businesses are being sued over tracking pixels https://www.metricowl.co.uk/article/us-tracking-pixel-lawsuits-cipa-vppa https://www.metricowl.co.uk/article/us-tracking-pixel-lawsuits-cipa-vppa Fri, 02 Oct 2026 10:00:00 GMT Marc Alexander US US sales tax and shipping in GA4: what revenue should include https://www.metricowl.co.uk/article/us-sales-tax-and-shipping-in-ga4 https://www.metricowl.co.uk/article/us-sales-tax-and-shipping-in-ga4 Fri, 02 Oct 2026 09:00:00 GMT Marc Alexander US The best tracking architecture for a website https://www.metricowl.co.uk/article/best-tracking-architecture-for-a-website https://www.metricowl.co.uk/article/best-tracking-architecture-for-a-website Wed, 30 Sep 2026 20:00:00 GMT Marc Alexander The real cost of letting an agency run your tracking https://www.metricowl.co.uk/article/when-an-agency-runs-your-tracking https://www.metricowl.co.uk/article/when-an-agency-runs-your-tracking Wed, 30 Sep 2026 19:00:00 GMT Marc Alexander UK property websites keep tracking after “Reject all”: a scan of 50 sites https://www.metricowl.co.uk/article/uk-property-websites-tracking-scan-2026 https://www.metricowl.co.uk/article/uk-property-websites-tracking-scan-2026 Wed, 30 Sep 2026 18:00:00 GMT Marc Alexander UK GA4 and EU consent rules: what your European visitors need https://www.metricowl.co.uk/article/ga4-consent-rules-for-eu-visitors https://www.metricowl.co.uk/article/ga4-consent-rules-for-eu-visitors Wed, 30 Sep 2026 16:00:00 GMT Marc Alexander EU US state privacy laws and your GA4 setup https://www.metricowl.co.uk/article/us-state-privacy-laws-and-ga4 https://www.metricowl.co.uk/article/us-state-privacy-laws-and-ga4 Wed, 30 Sep 2026 15:00:00 GMT Marc Alexander US Consent Mode v2 for EEA traffic: basic or advanced? https://www.metricowl.co.uk/article/consent-mode-v2-basic-vs-advanced-eea https://www.metricowl.co.uk/article/consent-mode-v2-basic-vs-advanced-eea Wed, 30 Sep 2026 14:00:00 GMT Marc Alexander EU How to honour Global Privacy Control in Google Tag Manager https://www.metricowl.co.uk/article/global-privacy-control-gtm https://www.metricowl.co.uk/article/global-privacy-control-gtm Wed, 30 Sep 2026 13:00:00 GMT Marc Alexander US Tracking a multi-country website in GA4 https://www.metricowl.co.uk/article/ga4-multi-country-website-tracking https://www.metricowl.co.uk/article/ga4-multi-country-website-tracking Wed, 30 Sep 2026 12:00:00 GMT Marc Alexander Does your US website need a cookie banner for UK and EU visitors? https://www.metricowl.co.uk/article/us-website-cookie-banner-uk-eu-visitors https://www.metricowl.co.uk/article/us-website-cookie-banner-uk-eu-visitors Wed, 30 Sep 2026 11:00:00 GMT Marc Alexander US Where does GA4 data go? EU data transfers explained https://www.metricowl.co.uk/article/ga4-eu-data-transfers https://www.metricowl.co.uk/article/ga4-eu-data-transfers Wed, 30 Sep 2026 10:00:00 GMT Marc Alexander EU One GTM container, three sets of rules: consent by region https://www.metricowl.co.uk/article/region-specific-consent-gtm https://www.metricowl.co.uk/article/region-specific-consent-gtm Wed, 30 Sep 2026 09:00:00 GMT Marc Alexander AI agents are visiting your site. Does your analytics know? https://www.metricowl.co.uk/article/ai-agents-and-your-analytics https://www.metricowl.co.uk/article/ai-agents-and-your-analytics Mon, 28 Sep 2026 09:00:00 GMT Marc Alexander Somebody already decided which questions your business can ask https://www.metricowl.co.uk/article/somebody-already-decided-which-questions-your-business-can-ask https://www.metricowl.co.uk/article/somebody-already-decided-which-questions-your-business-can-ask Mon, 31 Aug 2026 20:05:27 GMT Marc Alexander Link Tracking Protection and attribution loss: how to keep campaigns measurable https://www.metricowl.co.uk/article/link-tracking-protection-and-attribution-loss-how-to-keep-campaigns-measurable https://www.metricowl.co.uk/article/link-tracking-protection-and-attribution-loss-how-to-keep-campaigns-measurable Wed, 07 Jan 2026 19:52:45 GMT Marc Alexander GA4 Audit Checklist: The 10 Checks That Stop “Broken Data” https://www.metricowl.co.uk/article/ga4-audit-checklist-the-10-checks-that-stop-broken-data https://www.metricowl.co.uk/article/ga4-audit-checklist-the-10-checks-that-stop-broken-data Mon, 05 Jan 2026 19:51:44 GMT Marc Alexander The GA4 Interface Was Never Designed to Be a Reporting Tool https://www.metricowl.co.uk/article/the-ga4-interface-was-never-designed-to-be-a-reporting-tool https://www.metricowl.co.uk/article/the-ga4-interface-was-never-designed-to-be-a-reporting-tool Mon, 05 Jan 2026 19:25:21 GMT Marc Alexander The Ideal GA4 Measurement Plan: Who To Involve, What You Agree, How You Keep It Updated https://www.metricowl.co.uk/article/the-ideal-ga4-measurement-plan https://www.metricowl.co.uk/article/the-ideal-ga4-measurement-plan Fri, 19 Dec 2025 07:41:59 GMT Marc Alexander Third-Party Plug-In Embeds: GDPR, PECR and the Data (Use and Access) Act 2025 https://www.metricowl.co.uk/article/third-party-plug-in-embeds-essential-compliance-with-gdpr-uk-data-bill-2025 https://www.metricowl.co.uk/article/third-party-plug-in-embeds-essential-compliance-with-gdpr-uk-data-bill-2025 Mon, 15 Dec 2025 07:40:30 GMT Marc Alexander UK Why You Should Be Using QR Codes in Your Marketing (And Not Just as a Gimmick) https://www.metricowl.co.uk/article/why-you-should-be-using-qr-codes-in-your-marketing-and-not-just-as-a-gimmick https://www.metricowl.co.uk/article/why-you-should-be-using-qr-codes-in-your-marketing-and-not-just-as-a-gimmick Tue, 09 Dec 2025 17:14:46 GMT Marc Alexander GA4 After the Data (Use and Access) Act 2025: Can You Prove You're GDPR Compliant? https://www.metricowl.co.uk/article/ensuring-ga4-gdpr-compliant-uk-data-bill-2025 https://www.metricowl.co.uk/article/ensuring-ga4-gdpr-compliant-uk-data-bill-2025 Sat, 15 Nov 2025 16:07:53 GMT Marc Alexander UK GA4's New Lead Generation Objective: Useful Shortcut or False Confidence? https://www.metricowl.co.uk/article/ga4-s-new-lead-generation-objective-useful-shortcut-or-false-confidence https://www.metricowl.co.uk/article/ga4-s-new-lead-generation-objective-useful-shortcut-or-false-confidence Wed, 16 Jul 2025 05:37:49 GMT Marc Alexander 3 Red Flags That Your Analytics Agency Might Be Doing More Harm Than Good https://www.metricowl.co.uk/article/3-red-flags-that-your-analytics-agency-might-be-doing-more-harm-than-good https://www.metricowl.co.uk/article/3-red-flags-that-your-analytics-agency-might-be-doing-more-harm-than-good Tue, 15 Jul 2025 16:43:29 GMT Marc Alexander The Data (Use and Access) Bill Becomes UK Law: What That Means for GDPR and GA4 https://www.metricowl.co.uk/article/the-data-use-and-access-bill-becomes-uk-law-what-that-means-for-gdpr-and-ga4 https://www.metricowl.co.uk/article/the-data-use-and-access-bill-becomes-uk-law-what-that-means-for-gdpr-and-ga4 Sun, 29 Jun 2025 00:08:04 GMT Marc Alexander UK