Articles
Shorter pieces by Marc Alexander on GA4, privacy and measurement, newest first.
- Cookie consent in France: the CNIL and GA427 October 2026 · 3 min read
- VAT in GA4 revenue for UK stores23 October 2026 · 3 min read
- Where does UK GA4 data go?20 October 2026 · 3 min read
- Microsoft Ads consent mode: the other signal16 October 2026 · 3 min read
- Tracking a bilingual website in GA416 October 2026 · 4 min read
- How to optimise your GTM container safely13 October 2026 · 4 min read
- GTM's new tagging experience: what destinations change13 October 2026 · 4 min read
- Consent Mode v2 for UK websites13 October 2026 · 3 min read
- GA4's advertising controls now belong to Google Ads21 October 2026 · 4 min read
- GA4 dashboards: do you still need Data Studio?14 October 2026 · 4 min read
- GA4 hostname Include filters: what to check12 October 2026 · 4 min read
- Canadian sales tax in GA4 revenue13 October 2026 · 4 min read
- Canada's federal privacy law and GA49 October 2026 · 4 min read
- GTM's new gtag.config event: what to check9 October 2026 · 4 min read
- GA4 time zones and the UK clock change7 October 2026 · 4 min read
- Quebec's Law 25 and GA4 consent6 October 2026 · 4 min read
- Cookie consent in Ireland: GA4 and the DPC3 October 2026 · 3 min read
- GA4 and New Zealand's Privacy Act3 October 2026 · 4 min read
- GA4 time zones for Australian businesses3 October 2026 · 4 min read
- Afterpay, Zip and PayPal: why GA4 credits sales to payment providers2 October 2026 · 3 min read
- GST and GA4 revenue: what Australian stores should send2 October 2026 · 4 min read
- Australia's privacy reforms: what's changed and what's coming2 October 2026 · 4 min read
- Does an Australian website need a cookie banner?2 October 2026 · 4 min read
- Tracking pixels and the Privacy Act: what the OAIC now expects2 October 2026 · 4 min read
- COPPA and website tracking after the 2026 rules2 October 2026 · 4 min read
- Phone call tracking in GA4 for service businesses2 October 2026 · 4 min read
- Server-side tagging for US online stores: what it fixes2 October 2026 · 4 min read
- Shopify's checkout tracking changes and what they mean for GA42 October 2026 · 4 min read
- Black Friday and Cyber Monday: a GA4 tracking checklist2 October 2026 · 4 min read
- HIPAA, tracking pixels and GA4: what US health websites need to know2 October 2026 · 5 min read
- Why US businesses are being sued over tracking pixels2 October 2026 · 4 min read
- US sales tax and shipping in GA4: what revenue should include2 October 2026 · 4 min read
- The best tracking architecture for a website30 September 2026 · 5 min read
- The real cost of letting an agency run your tracking30 September 2026 · 4 min read
- UK property websites keep tracking after “Reject all”: a scan of 50 sites30 September 2026 · 6 min read
- GA4 and EU consent rules: what your European visitors need30 September 2026 · 4 min read
- US state privacy laws and your GA4 setup30 September 2026 · 4 min read
- Consent Mode v2 for EEA traffic: basic or advanced?30 September 2026 · 4 min read
- How to honour Global Privacy Control in Google Tag Manager30 September 2026 · 3 min read
- Tracking a multi-country website in GA430 September 2026 · 4 min read
- Does your US website need a cookie banner for UK and EU visitors?30 September 2026 · 3 min read
- Where does GA4 data go? EU data transfers explained30 September 2026 · 4 min read
- One GTM container, three sets of rules: consent by region30 September 2026 · 4 min read
- AI agents are visiting your site. Does your analytics know?28 September 2026 · 5 min read
- Why can't GA4 answer your trading questions?31 August 2026 · 6 min read
- Link Tracking Protection and attribution loss: how to keep campaigns measurable7 January 2026 · 4 min read
- GA4 audit checklist: 10 checks you can run yourself5 January 2026 · 11 min read
- Is the GA4 interface good enough for reporting?5 January 2026 · 5 min read
- Third-Party Plug-In Embeds: GDPR, PECR and the Data (Use and Access) Act 202515 December 2025 · 4 min read
- Can you prove GA4 is GDPR compliant?15 November 2025 · 9 min read
- GA4's New Lead Generation Objective: Useful Shortcut or False Confidence?16 July 2025 · 3 min read
- Is your analytics agency harming your data? Three red flags15 July 2025 · 4 min read
- The Data (Use and Access) Act and GA4: what changed in 202629 June 2025 · 3 min read
- Why You Should Be Using QR Codes in Your Marketing (And Not Just as a Gimmick)9 December 2025 · 4 min read
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