London, UK · Serving UK/EU · GBP pricing
Turn your team into GA4 experts with practical, hands-on training.
Master Google Analytics 4 with expert training.
Google Analytics 4 is powerful, but most teams struggle to use it effectively. The interface is unfamiliar, reports don't match what teams need, and the switch from Universal Analytics left knowledge gaps that standard documentation can't fill.
Marc Alexander provides expert GA4 training that transforms teams from confused to confident. Rather than generic courses covering features nobody uses, Marc teaches teams to use GA4 for their specific business needs—tracking what matters, building reports that drive decisions, and understanding data well enough to spot problems before they compound.
Based in London and working across the UK and EU, Marc delivers GA4 training through focused workshops, live configuration sessions, and ongoing support that builds lasting team capability rather than temporary understanding.
What Marc's GA4 training covers
GA4 fundamentals and interface navigation
Teams learn how GA4 differs from Universal Analytics, how to navigate the interface efficiently, understand the event-based data model, and locate the reports and features they need without getting lost in GA4's restructured navigation.
Custom event tracking and configuration
Marc teaches teams to implement custom events that match business goals, configure event parameters correctly, set up conversion tracking, and understand when to use standard events versus custom events for accurate measurement.
Building reports and explorations that answer business questions
Rather than accepting GA4's default reports, teams learn to create custom reports, build explorations for deeper analysis, use segments and comparisons effectively, and design dashboards that surface insights automatically.
Understanding GA4's data model and limitations
Teams learn how GA4 collects and processes data, why session definitions differ from Universal Analytics, how sampling works and when to expect it, and the limitations of GA4's interface that BigQuery can solve.
Audience creation and activation
Marc shows teams how to build audiences based on behaviour and conversions, sync audiences to advertising platforms, use predictive audiences for targeting, and structure audience definitions that remain stable over time.
Attribution and conversion tracking
Teams learn how GA4's attribution models work, how to configure conversion events properly, understand cross-channel attribution limitations, and interpret attribution reports to make informed marketing decisions.
Data quality and validation
Marc teaches teams to spot tracking issues before they become data disasters, validate that events fire correctly, use DebugView and real-time reports for troubleshooting, and maintain data quality as the website evolves.
Privacy, consent, and compliance
Teams learn to implement Consent Mode properly, understand how privacy features affect data collection, configure GA4 to respect user privacy while maintaining measurement quality, and ensure compliance with GDPR and UK data protection laws.
GTM integration for GA4
For teams using Google Tag Manager, Marc covers how GTM and GA4 work together, when to use GTM versus GA4's native tracking, data layer patterns for reliable event tracking, and troubleshooting common GTM and GA4 integration issues.
Advanced features: BigQuery, Measurement Protocol, APIs
Teams learn when BigQuery makes sense for their business, how Measurement Protocol enables offline conversion tracking, using GA4's APIs for custom integrations, and the advanced capabilities that separate basic GA4 usage from expert-level implementation.
Who benefits from GA4 training
Marketing teams struggling with GA4's interface
Marketing managers and digital marketers who relied on Universal Analytics now face an unfamiliar interface where familiar reports have disappeared or work differently. Marc's training helps teams navigate GA4 confidently and build the reports they actually need.
Analytics specialists inheriting GA4 setups
Analysts joining companies with existing GA4 implementations need to understand what's configured, why it was built that way, and how to maintain and improve it. Marc provides the knowledge to take ownership of GA4 properties confidently.
Agencies managing client analytics
Marketing agencies managing GA4 for multiple clients need team-wide GA4 competency to deliver quality service. Marc trains agency teams on best practices, common client scenarios, and efficient GA4 management at scale.
E-commerce teams tracking complex funnels
E-commerce businesses need to track product views, add-to-cart events, checkout steps, and transactions correctly. Marc teaches e-commerce-specific tracking patterns, revenue attribution, and product performance analysis in GA4.
SaaS companies measuring product engagement
SaaS businesses need to track sign-ups, feature usage, conversion flows, and retention metrics. Marc covers event tracking for product analytics, building engagement reports, and measuring metrics that matter for subscription businesses.
Teams implementing server-side tracking
Organizations moving to server-side GTM and GA4 need to understand how server-side tracking changes data collection, what benefits it provides, and how to implement it without breaking existing measurement.
How Marc delivers GA4 training
Half-day intensive workshop (4 hours)
Focused sessions covering GA4 fundamentals, custom event setup, report building, and immediate troubleshooting. Teams leave with clear understanding of GA4's interface, how to build basic reports, and confidence to start using GA4 independently.
Full-day comprehensive training (8 hours)
Deep-dive sessions covering all aspects of GA4 from fundamentals through advanced features. Includes hands-on configuration, live troubleshooting, custom report building, and extensive Q&A. Teams leave ready to manage GA4 completely independently.
Custom training programs (2-3 days)
Multi-session programs tailored to specific business needs, covering GA4 implementation, GTM integration, advanced analytics, and specialized topics like e-commerce tracking or BigQuery integration. Includes follow-up sessions and ongoing support.
One-on-one coaching sessions (2-3 hours)
Personalized training for individuals or small teams, focused on specific challenges or knowledge gaps. Flexible format addressing immediate needs, troubleshooting specific issues, or filling knowledge gaps after team members reviewed documentation.
Team onboarding programs
Structured programs for teams implementing GA4 for the first time or onboarding new team members. Includes documentation review, hands-on configuration, best practices training, and ongoing support during the initial implementation period.
GA4 training formats and delivery
Remote training via video conference
Live, interactive sessions delivered via Google Meet or Zoom. Screen sharing allows Marc to demonstrate directly in GA4 while teams follow along in their own properties. Includes recording for team members who cannot attend live.
On-site training at your office
For UK-based teams, Marc can deliver training at your office, providing in-person instruction that facilitates better collaboration and team discussion. Particularly valuable for larger teams or organizations implementing significant GA4 changes.
Hybrid training programs
Combination of remote and on-site sessions, allowing flexibility for distributed teams while maintaining opportunities for in-person collaboration during key implementation phases.
Recorded training with live Q&A
Pre-recorded training modules covering GA4 fundamentals, combined with scheduled live Q&A sessions where teams can ask questions about their specific implementation. Allows teams to learn at their own pace while maintaining access to expert guidance.
GA4 training pricing
Marc offers flexible GA4 training based on team size, duration, and format:
Half-Day Workshop (4 hours): £800 - £1,200
Intensive session covering GA4 fundamentals, navigation, custom events, and basic report building. Suitable for teams needing quick GA4 competency.
Full-Day Training (8 hours): £1,500 - £2,000
Comprehensive GA4 training from fundamentals through advanced features. Includes hands-on configuration, troubleshooting, and extensive Q&A. Teams leave ready to manage GA4 independently.
Two-Day Program: £2,500 - £3,500
In-depth training covering GA4 implementation, GTM integration, advanced analytics, and specialized topics. Includes follow-up support and documentation.
Custom Training Program: £3,000 - £5,000
Multi-session programs tailored to specific business needs, covering implementation, advanced features, and specialized requirements. Includes ongoing support and documentation.
One-on-One Coaching: £200 - £300/hour
Personalized training focused on specific challenges or knowledge gaps. Flexible scheduling and format.
Team Onboarding Package: £2,000 - £4,000
Structured program for teams implementing GA4, including initial training, hands-on configuration support, documentation, and ongoing guidance during implementation.
All pricing is in GBP. Programs are scoped individually based on team size, complexity, and specific requirements.
Common GA4 training questions
What's included in GA4 training sessions?
Training includes live instruction, hands-on configuration in your GA4 property, documentation covering what was configured, reference guides for common tasks, and follow-up support for questions arising after training. Teams receive both knowledge and working solutions.
Do teams need prior analytics experience?
Marc tailors training to team experience levels. Teams with Universal Analytics backgrounds receive training emphasizing differences and migration considerations. Teams new to analytics receive foundational training before diving into GA4-specific features.
How large can training groups be?
Optimal group size is 5-10 people for interactive sessions allowing everyone to participate. Larger groups work for presentation-style training but reduce opportunities for hands-on configuration and individual questions.
Is training delivered remotely or on-site?
Both. Remote training via video conference works well for most teams and allows flexibility. On-site training at UK locations provides in-person instruction valuable for team collaboration and larger implementations.
What if our team has specific GA4 challenges?
Training is customized to address specific challenges. Share your situation during booking, and Marc designs training addressing your particular needs—whether e-commerce tracking, product analytics, lead generation measurement, or other specialized requirements.
Do you provide training materials we can reference later?
Yes. Every training session includes documentation, step-by-step guides, troubleshooting checklists, and reference materials. Teams receive resources they can consult independently after training concludes.
Can you train our team on both GA4 and GTM together?
Absolutely. Combined GA4 and GTM training helps teams understand how these tools work together, when to use each, and best practices for integrated implementation. Training can cover both tools comprehensively.
What happens if we need help after training ends?
Marc provides follow-up support after training for questions arising during implementation. Teams can schedule additional coaching sessions or engage Marc for ongoing support as needs evolve.
After GA4 training, your team will be able to:
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Navigate GA4's interface confidently and locate needed reports quickly
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Build custom reports and explorations that answer specific business questions
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Configure custom events and conversions that match business goals
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Create and activate audiences for marketing and remarketing
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Interpret attribution reports and make informed marketing decisions
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Spot and troubleshoot tracking issues before they become data problems
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Implement privacy-compliant tracking that respects user consent
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Integrate GA4 with GTM for reliable, maintainable tracking
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Know when advanced features like BigQuery provide value and how to implement them
Ready for GA4 that actually works?
Stop struggling with confusing, unreliable analytics. Get GA4 set up properly, once.
He'll be honest if the existing setup is salvageable or if starting fresh makes more sense.