Custom GA4 dashboards
Marc Alexander builds Data Studio (formerly Looker Studio) and Power BI dashboards around the decisions your team makes, on GA4 data he has checked first, so nobody exports numbers into a spreadsheet every week.
What you get.
- A dashboard built for one audience and the decisions it makes.
- GA4 tracking checked first, with problems fixed or flagged.
- GA4, Google Ads and Search Console in one view, refreshed automatically.
- Executive, marketing, ecommerce or lead generation views, as needed.
- Multi-site and multi-brand reporting with drill-downs.
- Documentation of every metric, so your team can change it.
How it works.
Scope
Marc talks to the people who will use it, lists the decisions and metrics it must cover, and checks the data behind them.
Prepare the data
Tracking problems fixed or flagged, and BigQuery or blended sources set up if the dashboard needs them.
Build and review
A first version to react to, then refinement until the numbers match the source systems.
Hand over
Documentation and a session for the people who will use and maintain it.
Packages.
- Simple Data Studio dashboard: £800 to £1,500
- Multi-page dashboard: £1,500 to £3,000
- Advanced custom dashboard: £3,000 to £5,000
- Power BI or Tableau dashboard: £2,500 to £8,000
- Dashboard suite: £5,000 to £10,000
Quoted on pages, data sources and platform. Ongoing changes can be covered by a monthly retainer, from £500 a month.
More detail: what each package includes
- Simple Data Studio dashboard: One page of core GA4 metrics in Data Studio, with filters and automatic refresh. Enough for most small marketing teams.
- Multi-page dashboard: Several pages for different teams, custom metrics, drill-downs and BigQuery for unsampled data where needed, with training.
- Advanced custom dashboard: Several data sources blended, business logic built into the data model, and more stakeholders to train.
- Power BI or Tableau dashboard: For organisations on Microsoft or Tableau, with GA4 brought in through BigQuery and a proper data model.
- Dashboard suite: A set of dashboards across teams, brands or regions, with executive and operational views and maintenance documentation.
More detail: why the GA4 interface isn't enough
GA4 is an analysis tool, not a reporting tool. Its reports are generic, it doesn't hold your business metrics, and most people in the company will never learn to use it. So someone ends up exporting numbers from GA4, Google Ads and Search Console into a spreadsheet every week.
A good dashboard replaces that job. It updates itself, shows each team the few numbers it acts on, and puts cost, leads or revenue next to the traffic that produced them. CRM and back office systems come in through BigQuery; see GA4 to back office integration.
Straight answers.
Can you build a dashboard without redoing our GA4 setup?
Yes, if the data is reliable enough to report from. That gets checked before building, and you're told what would make the numbers wrong. If the tracking needs fixing first, that's scoped separately, and a GA4 mini audit is the quickest way to find out.
Which platform should we use?
Data Studio for most GA4 reporting: it's free, connects natively to Google's tools and is easy to share. Power BI or Tableau if your organisation already reports there. It depends on who reads the dashboard and what you already pay for. See also GA4 dashboards or Data Studio.
Do we need BigQuery?
Not for a simple dashboard. The direct GA4 connector is fine for modest traffic and standard metrics. For busy properties, long date ranges or joining GA4 with other data, a BigQuery connection is faster, avoids quota errors and gives unsampled numbers. BigQuery usage is billed by Google, and is estimated during scoping.
How long does it take?
A straightforward GA4 dashboard usually takes one to two weeks. Builds with BigQuery, several data sources or a lot of data preparation take longer, and the quote gives a timeline.
Can our team change it afterwards?
Yes. Dashboards are documented, and the handover session covers how they're put together, so your team can add a chart or change a filter without calling Marc back.
Can we share it outside the company?
Yes. Access can be granted to clients, partners or a board, with sharing by link, scheduled email or an embed. Data Studio dashboards also work on phones and tablets.
A dashboard on broken tracking shows wrong numbers very neatly, so the data gets checked first.
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Related work.
Ask about a dashboard.
Tell Marc who the dashboard is for and what it should help them decide. He'll reply within one working day with a suggested approach and price.
Mini audit from £175.
Prefer to talk first? Choose "20-minute intro call" in the form.
Or email [email protected].