Smarter Analytics. Cleaner Attribution. GA4 Done Right.

GA4 Doesn’t Have To Be A Headache.

The aim with Metric Owl is make tracking simple, attribution clear, and insights actionable — whether you're starting fresh or untangling a mess.

Marc works closely with businesses to build analytics systems that tell the truth about what’s working, what’s not, and where to focus next.

No fluff. No jargon. No cookie-cutter dashboards — just clean data, sharp thinking, and decisions driven by confidence, not guesswork.

What Metric Owl Can Do For You

Review Your GA4 Setup With Our 38-Point Audit

Build Custom GA4 Setups
For Your Business

Train Your Team On How To Make The Most Of GA4

Connect Your GA4 Data To BigQuery + Data Lake

Bridge GA4 With Your CRM and/or Back Office
System

Build Decision Making Visuals With Your Data

Professional Experience

Why Choose Metric Owl?

Actionable, data-led strategy that cuts through the noise

Work with an expert — not someone with a shiny title

We deliver quick turnarounds, no tickets required

Deep understanding of GDPR compliance and best practises

Latest From Our Insight Nest

Rethinking Web Analytics: How to fix GA4’s Hidden Session Problem

Every marketing dashboard depends on one simple idea: that a “session” in Google Analytics 4 (GA4) represents a real visit. But what if it doesn’t? What if the numbers senior teams use to judge campaign performance, conversion efficiency, and engagement are quietly distorted by the way GA4 handles time? That’s exactly what I discovered — and what led me to build a lightweight browser-side layer that makes GA4 see reality , not just timestamps. The hidden problems in GA4 sessi

GA4’s New "Lead Generation Objective": Useful Shortcut or False Confidence?

Google Analytics 4 is evolving fast. One of its newest features—quietly released in June 2025—is the “Lead Generation” business objective...

3 Red Flags That Your Analytics Agency Might Be Doing More Harm Than Good

Watch for signs that your analytics agency could be more of a liability than an asset. If you’ve outsourced your analytics setup to an...

Let's Talk

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Email

connect@metricowl.co.uk

Working Hours

Mon - Fri

8:00 am – 8:00 pm

Saturday

9:00 am – 2:00 pm

Sunday

Closed