A little about Marc Alexander
Data should be a source of confidence — not confusion. We’re a new specialist analytics consultancy helping businesses get the most out of Google Analytics 4, BigQuery, and modern data tools.
If you’re flying blind post-Universal Analytics, struggling to trust what GA4 is telling you, or looking to advance your business understanding, Marc Alexander is offering specialist services to bring clarity and control.
Who exactly is Marc Alexander?
Marc Alexander is an expert GA4 consultant, based in London, serving UK/EU and remote, with over 9 years of experience helping organisations turn complex data into clear, confident decisions.
Marc has delivered analytics strategies for leading brands including Knight Frank, WorldFirst, and VisitBritain—driving measurable business impact through smarter data. At Knight Frank, he led the strategy and implementation of a new web analytics infrastructure across their redesigned websites.
Marc also bridged GA4 with Knight Frank's client back-office system, enabling shared identifiers across platforms to unify customer journeys, from visiting the site to instructing Knight Frank to sell their property.
His expertise spans tools like Google Analytics 4, Google Tag Manager, BigQuery, Infinity, and ContentSquare, all backed by a solid technical foundation in JavaScript, HTML, CSS, and SQL.
From large-scale GA4 migrations, building scalable data warehouses, integrations to back office systems, behavioural insight reporting, SEO and product dashboards, and UX optimisation — Marc designs analytics systems that are robust, scalable, and drive business decisions.
He’s also a strong advocate for privacy-first tracking, ensuring every implementation is fully aligned with GDPR and evolving consent frameworks.
For, it’s all about one thing:
making your data work harder — and smarter.
Marc Alexander
Founder & Senior Consultant
Previous Role:
Senior Web Analyst, at Knight Frank
Based In:
Poplar, London, United Kingdom
Follow Him On:
Marc's Expertise
