London, UK · Serving UK/EU · GBP pricing
An Expert GA4 Setup That Delivers Clarity, Not Confusion
Does your GA4 feel broken? Traffic looks off, events never seem right, and you’re not even sure what you should be tracking?
Marc can configure Google Analytics 4 so your data is clean, accurate, and actionable—no guesswork, no fluff.
GA4 Is Powerful—When It's An Expert GA4 Setup
Since the forced switch from Universal Analytics, many businesses are struggling to make sense of their data. Traffic looks suspicious, events don’t fire properly, and key metrics feel unreliable or just... gone. But the problem isn’t GA4 itself — it’s poor implementation plans and confusing, underconfigured interfaces. Out-of-the-box setups rarely align with real business goals, leaving teams guessing instead of growing. That's where GA4 setup needs an expert.
Marc offers two tiers of GA4 Setup: Basic Setup, which is between £350–£600, and the Advanced Setup, which is between £850-£1,300. Find out more here.
The 10 GA4 Situations That Need an Expert
1. E-commerce Tracking
When this applies:
Revenue in GA4 doesn’t match the backend; item data or checkout steps are missing.
What Marc Alexander sets up:
End-to-end GA4 ecommerce (view_item → add_to_cart → begin_checkout → purchase), item arrays, currency/quantity correctness, gateway-safe attribution, refunds and post-purchase events.
2. Consent Mode v2 + Regional Compliance (UK/EU/US)
When this applies:
Banners look fine but tags ignore consent, or data drops unpredictably by region.
What Marc Alexander sets up:
Consent signals that actually govern tags, default states per region, server/client triggers that respect consent, and GA4 configuration that stays compliant and useful.
3. Cross-Domain Journeys & Payment Providers
When this applies:
Users hop across subdomains/auth/payment; GA4 shows self-referrals and “Direct” conversions.
What Marc Alexander sets up:
Cross-domain linking, referral exclusions, gateway-safe redirects, and session integrity so one real journey appears as one GA4 journey.
4. Marketing Platform Integrations & De-duplication
When this applies:
Google Ads/Meta/LinkedIn get partial or double signals; imports don’t match.
What Marc Alexander sets up:
Proper GA4↔Ads links, consent-aware Enhanced Conversions, channel-clean UTM standards and dedupe logic so bidding and reporting reflect reality.
5. Event Model Clean-up (Names/Parameters)
When this applies:
Reports are tangled with near-duplicate events; key params (product/plan/lead type) are missing.
What Marc Alexander sets up:
A clear, scalable event/parameter schema aligned to business goals, with documentation and QA so analysis is fast and unambiguous.
6. BigQuery Export & Analytics Engineering
When this applies:
The GA4 UI is limiting; teams need SQL models and warehouse-level truth.
What Marc Alexander sets up:
Streaming export, partitioned tables, documented schema, SQL models and scheduled transforms so product, growth and finance self-serve reliable metrics.
7. Product & Engineering User Stories for Analytics
When this applies:
You want analytics tied to real user value, shipped predictably by the dev team, not bolted on at the end.
What Marc Alexander sets up:
Backlog-ready tracking user stories with acceptance criteria, event/parameter specs, consent behaviour, test cases, and a governance workflow so analytics ships every sprint.
8. Lead Gen with CRM/Offline Conversions
When this applies:
Leads start on the site but qualify/close in HubSpot/Salesforce/back office.
What Marc Alexander sets up:
Event model for high-intent actions, durable IDs, Offline Conversion Upload/Enhanced Conversions pipelines, and reporting that ties spend to revenue.
9. App + Web (Firebase + GA4) Unification
When this applies:
Users move between app and web; funnels split and audiences underperform.
What Marc Alexander sets up:
Aligned event names/params across platforms, user_id strategy, deduped conversions and audience parity so cross-platform journeys are measurable and targetable.
10. Multi-Brand / Multi-Region Architecture
When this applies:
One company, many sites/regions/brands; governance drifts and comparisons are impossible.
What Marc Alexander sets up:
Property/stream taxonomy, consistent event naming, roll-ups via BigQuery/Looker, and a lightweight governance cadence so teams compare like-for-like across markets.
Here’s What Marc Will Do for You
Tailored Configuration
Design a strategized GA4 setup that reflects your actual business goals — not just defaults. Events, parameters, and user properties will be fully customized for your site and strategy.
BigQuery Integration
Unlock deeper insights with custom GA4-to-BigQuery pipelines. Marc will set you up to query raw event data, structure your tables, build advanced models, and own your data outside of Google’s UI.
Make Data Trustworthy
Clean up bad data, eliminate duplication, and ensure the metrics you rely on (like sessions, conversions, and attribution) are reliable and consistent across your reports.
Ensure GDPR Compliance
Audit your setup to make sure tracking is legally compliant, respecting user consent across the UK and EU— and we’ll guide you on privacy banners and tagging best practices.
Event & Conversion Setup
No more wondering if your key actions are being tracked. Marc will implement meaningful events and key event tracking that ties directly to your goals — and actually fires when it should.
Ongoing Support
Analytics isn’t one-and-done. Marc will be there after completion, for troubleshooting, adapting your setup as your business evolves, and helping you make sense of the numbers with confidence.
Here’s Marc's Pricing For This Service
Marc's Expertise
