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Privacy Policy

1. Who We Are

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MetricOwl (“we”, “us”, “our”) operates the website https://www.metricowl.co.uk (the “Site”).

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2. Data We Collect

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  • Personal Data you provide: name, email address, telephone number, billing/shipping address, and any additional personal details shared when contacting us, subscribing to newsletters, or making purchases.

  • Automatically-collected data: IP address, browser type/version, referral URLs, pages visited, time spent on pages, device information, cookies/log files, and analytics data.

  • Third-party data: When you use social logins or connect through services (e.g. Google, LinkedIn), basic profile details (such as name, email) are collected per your consent.

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3. How We Use Your Data

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We process your Personal Data for these lawful purposes:

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  • To provide and maintain the Site, respond to enquiries, process orders, issue invoices, and provide customer support.

  • To send you marketing communications or newsletters if you have opted in (you may opt out anytime).

  • To personalise and improve user experience on our Site.

  • To improve security, prevent fraud, and comply with legal obligations.

  • To meet business requirements such as accounting, record-keeping, audits, and reporting.

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4. Legal Basis for Processing
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  • Contractual necessity: For fulfilling orders, support requests, account setting, etc.

  • Consent: For marketing emails/newsletters or third-party integrations where you consent.

  • Legitimate interests: For website analytics, fraud prevention, service improvement—balanced with your rights.

  • Legal obligation: For compliance with UK/EU laws and regulatory requirements.

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5. Sharing Your Data
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We may share your data with:

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  • Service providers (e.g. hosting, payment processors, email services), who act as data processors under contract.

  • Legal/regulatory authorities when required by law or to protect our legal rights.

  • Business partners or selected third parties if we obtain your consent.

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6. International Data Transfers
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Your data may be transferred to and processed in countries outside the UK/EEA. Transfers will only be made where:

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  • the destination offers adequate protection under UK adequacy decisions, or

  • we have implemented standard contractual clauses or other safeguards in compliance with UK GDPR.

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7. Data Security
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We implement technical and organisational measures (e.g. encryption, access control, secure servers) to protect your data. However, no online transmission can be guaranteed 100% secure.

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8. Data Retention
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We retain your personal data only as long as necessary for the purposes set out in this policy, including fulfilment of orders, compliance, audits, dispute resolution, and legal obligations.
After that, data is securely deleted or anonymised.

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9. Your GDPR Rights
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You have the following rights under the UK GDPR:

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  1. Access your personal data;

  2. Rectify inaccurate/incomplete data;

  3. Erase your data (“right to be forgotten”)—subject to legal exceptions;

  4. Restrict or object to processing in certain circumstances;

  5. Receive your data in a portable format;

  6. Withdraw consent anytime—without affecting processing done prior;

  7. Lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe your rights have been violated.

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To exercise any of these rights, contact us at:
Email: info@metricowl.co.uk
 

10. Cookies & Tracking Technologies
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We use cookies and similar technologies for essential site functionality, analytics, and marketing.

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  • Essential cookies: Required for site operation.

  • Analytical/performance cookies: Help us understand user behaviour (e.g., Google Analytics); you can opt-out via cookie settings or browser preferences.

  • Marketing cookies: Used by third parties to show targeted ads. You can manage your preferences through our cookie banner or opt-out portals.

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11. Children’s Privacy
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Our Site is not directed at children under 13 (or higher minimum age as required by law). We do not intentionally collect Personal Data from minors. If we become aware of such collection, we will promptly delete it.

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12. Links to External Sites
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Our Site may contain links to other websites. We are not responsible for their privacy practices. Please review those sites’ privacy policies separately.

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13. Changes to This Policy
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We may update this Privacy Policy. Changes will be posted here with a revised “Last Updated” date. For significant changes (e.g. new processing purposes), we may seek your consent or notify you directly.

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