GA4 consultant pricing, published in full.
Every service Marc Alexander offers has a starting price here, in pounds. US, European, Australian and Canadian clients can see prices in their own currency. Most work starts with a GA4 mini audit, which shows what's wrong and what to fix first.
Prices.
| Service | From | Typically | Turnaround |
|---|---|---|---|
| Audits | |||
| GA4 mini audit | From £175 | Fixed scope | 3 to 5 working days |
| Full 38-point GA4 audit | From £600 | £600 to £900 | 7 to 10 working days |
| Full audit and fix | From £1,000 | £1,000 to £1,800 | 10 to 15 working days |
| Build | |||
| Basic GA4 setup | From £350 | £350 to £600 | 2 to 3 weeks |
| Advanced GA4 setup | From £850 | £850 to £1,300 | 4 to 6 weeks |
| GTM and GA4 setup for Shopify | From £850 | £850 to £1,500 | 2 to 4 weeks |
| New GTM setup | From £800 | £800 to £2,500 | – |
| GTM rebuild | From £1,200 | £1,200 to £3,500 | – |
| Server-side GTM | From £2,000 | £2,000 to £5,000 | – |
| Data and reporting | |||
| GA4 to BigQuery connection | From £500 | £500 to £1,200 | – |
| BigQuery implementation | From £1,500 | £1,500 to £3,500 | – |
| Advanced BigQuery | From £3,500 | £3,500 to £8,000 | – |
| Simple Data Studio dashboard | From £800 | £800 to £1,500 | – |
| Multi-page dashboard | From £1,500 | £1,500 to £3,000 | – |
| Advanced custom dashboard | From £3,000 | £3,000 to £5,000 | – |
| Power BI or Tableau dashboard | From £2,500 | £2,500 to £8,000 | – |
| Dashboard suite | From £5,000 | £5,000 to £10,000 | – |
| Simple CRM integration | From £1,500 | £1,500 to £2,500 | – |
| Standard back-office integration | From £2,500 | £2,500 to £4,000 | – |
| Multi-system integration | From £4,000 | £4,000 to £7,000 | – |
| Enterprise data platform integration | From £7,000 | £7,000 to £15,000 | – |
| Ongoing | |||
| Monthly retainer | From £500 a month | £500 to £2,000 a month | – |
| Day rate | From £800 a day | £800 to £1,200 a day | – |
| Contract day rate | From £400 a day | £400 to £500 a day | three months or more |
Where no turnaround is shown, it's agreed with the scope.
Marc isn't VAT registered, so no VAT is added to these prices.
More detail: what the audits include
GA4 mini audit
- Property and data stream settings
- Core tracking: page views, events and key events
- Ecommerce tracking, if you sell online
- Consent Mode and the Google Ads link
- A written PDF report, with problems ranked by business impact and the fix for each
Full 38-point audit
- All 38 checkpoints: settings, retention and filters
- Event naming, parameters and key events
- The ecommerce funnel, cross-domain tracking, UTMs and channels
- Consent Mode, Google Ads, Search Console and other integrations
- A detailed written report with a prioritised action plan, and a 1-hour findings presentation
Audit and fix
- Everything in the full audit
- The high-priority fixes implemented and tested
- GTM container cleaned up
- Updated documentation
More detail: what setup includes
Basic GA4 setup
- GA4 property and data stream
- Core events, and ecommerce or lead tracking
- Key events, Consent Mode v2, Google Ads and Search Console
- Documentation and 1 hour of training
Advanced GA4 setup
- Everything in the basic setup
- Custom event design and item-level ecommerce
- Cross-domain tracking, custom dimensions and several platforms
- Fuller documentation and 2 to 3 hours of training
Server-side GTM, BigQuery and dashboards are priced separately.
How payment works.
Mini audit
You'll get an invoice when you book. The audit starts once it's paid.
Project work
Project work is invoiced 50% at the start and 50% on completion. Projects over £2,000 can be split into milestones.
Retainers
Billed monthly in advance, with 30 days' notice to cancel. No long-term contract.
Expenses
Travel for on-site work and third-party tools at cost.
Payment is by bank transfer. There are no card payments on the site.
More detail: what affects the price
Pushes it up
- Several websites, domains or markets
- Complex journeys and custom events
- CRM, back-office or warehouse connections
- Tight deadlines
- Large teams to train
Keeps it down
- One website or property
- Standard tracking needs
- Existing documentation
- A flexible timeline
- Clear requirements
Straight answers.
Why are most prices shown as a starting point?
Scope varies. Auditing a single brochure site takes less time than auditing a multi-domain ecommerce platform. Each price is where that piece of work starts, with the usual range beside it, so you know whether your budget fits before you get in touch.
Can I get a fixed quote before starting?
Yes. Once the scope is agreed, Marc sends a fixed quote for it. Nothing starts until you've accepted it.
What is the smallest piece of work?
The GA4 mini audit, from £175. It's a fixed-scope check with a written report. Project work beyond that is quoted from the day rate. How GA4 consultants price work in general is covered in how much a GA4 consultant costs.
What if the scope grows during the work?
Any change is agreed in writing, with its price, before the extra work starts. No surprise invoices.
Do you work with agencies?
Yes. Agencies pay the same published prices, and regular work can be discussed.
How do you compare with an agency?
There's no agency overhead, no account manager and no junior staff learning on your project. You work with the person doing the work.
What if I'm not sure which option I need?
Start with the mini audit, which shows what needs doing and in what order. Or book a 20-minute intro call to check you're talking to the right person before you spend anything.
Not sure where to start? The mini audit shows what needs doing first.
Last updated
Talk to Marc about it.
Tell Marc what's happening with your tracking. The quickest place to start is usually a GA4 mini audit: a prioritised list of what's broken and what to fix first.
Mini audit from £175.
Prefer to talk first? Choose "20-minute intro call" in the form.
Or email [email protected].