London, UK · Serving UK/EU · GBP pricing
Clear, honest pricing for GA4 consulting, audits, training, and implementation.
Straightforward pricing. No surprises.
Most consultants hide their pricing behind "contact us for a quote." You're left wondering if you can afford them, whether you're being overcharged, or if reaching out is even worth your time.
Marc Alexander doesn't work that way. Every service has transparent pricing published here. You know what things cost before the first conversation, making decisions easier and faster.
All pricing is in GBP. Projects are scoped individually based on your specific requirements, but these ranges give you realistic expectations from the start.
GA4 Audit Pricing
Mini Audit: £175 - £300
Best for: Small businesses, simple websites, quick health check
What's included:
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Property and stream configuration review
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Core tracking validation (pageviews, events, conversions)
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Basic e-commerce setup check (if applicable)
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Google Ads integration verification
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High-priority issues identified
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Written report with prioritised recommendations
Timeline: 3-5 business days
Deliverable: PDF report
Full Audit: £600 - £900
Best for: Growing businesses, complex sites, comprehensive review
What's included:
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Complete 38-point audit covering all aspects of GA4
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Property settings, data streams, and retention configuration
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Event tracking validation and naming consistency
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E-commerce tracking verification (full purchase funnel)
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Cross-domain and subdomain tracking review
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UTM parameters and campaign tracking assessment
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Consent Mode and privacy compliance check
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Google Ads, Search Console, and platform integrations
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Internal traffic filtering and bot exclusion
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Data quality and accuracy validation
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Detailed written report with prioritised action plan
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1-hour findings presentation and Q&A
Timeline: 7-10 business days
Deliverable: Comprehensive PDF report + presentation
Full Audit + Fix: £1,000 - £1,800
Best for: Businesses wanting audit and immediate implementation
What's included:
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Everything in Full Audit, plus:
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Implementation of high-priority fixes identified
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GTM container cleanup and optimisation
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Event tracking corrections
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Conversion configuration fixes
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Cross-domain tracking implementation
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Consent Mode setup or correction
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Integration fixes (Ads, Search Console)
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Post-fix validation and testing
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Updated documentation
Timeline: 10-15 business days
Deliverable: Fixed GA4 property + documentation
GA4 Setup Pricing
Basic GA4 Setup: £350 - £600
Best for: Small to medium businesses, straightforward tracking
What's included:
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GA4 property and data stream configuration
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Core event tracking (pageviews, clicks, form submissions)
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Basic e-commerce OR lead generation tracking
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Conversion event configuration
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Google Ads integration
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Google Search Console linking
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Consent Mode v2 implementation
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Basic documentation and handover
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Team training (1 hour)
Timeline: 2-3 weeks
What's NOT included: BigQuery, complex cross-domain, CRM integration, server-side tracking
Advanced GA4 Setup: £850 - £1,300
Best for: Complex businesses, sophisticated requirements
What's included:
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Everything in Basic Setup, plus:
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Custom event architecture design
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Advanced e-commerce with enhanced item-level tracking
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Lead generation with CRM integration preparation
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Cross-domain tracking configuration
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Enhanced measurement setup
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Custom dimensions and metrics
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Advanced conversion tracking
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Multiple marketing platform integrations
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Server-side GTM setup (where appropriate)
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BigQuery connection (basic setup)
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Custom dashboard creation
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Comprehensive documentation
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Extended team training (2-3 hours)
Timeline: 4-6 weeks
When to choose Advanced: Multiple domains, complex funnels, CRM integration needed, BigQuery required
GA4 Training Pricing
Half-Day Workshop: £800 - £1,200
Duration: 4 hours
Best for: Teams needing GA4 fundamentals and quick competency
What's covered:
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GA4 interface navigation
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Core reporting and standard reports
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Event tracking basics
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Conversion configuration
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Basic Explorations
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Q&A specific to your implementation
Format: Remote via video conference or on-site (UK)
Participants: Up to 10 people
Deliverable: Training materials and recorded session
Full-Day Training: £1,500 - £2,000
Duration: 8 hours (can be split across 2 days)
Best for: Comprehensive GA4 knowledge transfer
What's covered:
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Everything in Half-Day Workshop, plus:
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Advanced Explorations and custom reporting
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Attribution models and conversion paths
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Audience creation and activation
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BigQuery basics (if applicable)
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GTM integration fundamentals
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Data quality and validation techniques
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Privacy and compliance considerations
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Hands-on exercises with your actual data
Format: Remote or on-site (UK)
Participants: Up to 10 people
Deliverable: Comprehensive training materials, templates, recorded session
Custom Training Programme: £3,000 - £6,000
Duration: Multiple sessions over 4-8 weeks
Best for: Organisations implementing GA4 or building team capability
What's covered:
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Tailored curriculum based on team needs and skill levels
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Multiple training sessions spaced for learning retention
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Hands-on implementation support between sessions
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Custom use cases and scenarios from your business
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Ongoing Q&A and troubleshooting support
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Documentation and resources library
Format: Blended remote and on-site (where appropriate)
Deliverable: Complete training programme with ongoing support
Specialist Services Pricing
BigQuery Integration: £500 - £1,200
Basic connection: GA4 to BigQuery export setup, dataset configuration, initial validation, documentation
BigQuery Implementation: £1,500 - £3,500
Standard package: Connection, data transformations, query templates, cost optimisation, dashboard setup, trainind
Advanced BigQuery: £3,500 - £8,000
Complete solution: Multi-source integration, complex data modelling, ML setup, extensive training
GTM Consulting: £800 - £5,000
GTM Audit: £350 - £800
GTM Setup (New): £800 - £2,500
GTM Rebuild: £1,200 - £3,500
Server-Side GTM: £2,000 - £5,000
Back-Office Integration: £1,500 - £15,000
Simple CRM Integration: £1,500 - £2,500
Standard Integration: £2,500 - £4,000
Advanced Multi-System: £4,000 - £7,000
Enterprise Platform: £7,000 - £15,000
Learn More About Integration →
Custom Dashboards: £800 - £10,000
Simple Looker Studio: £800 - £1,500
Standard Multi-Page: £1,500 - £3,000
Advanced Custom: £3,000 - £5,000
Power BI/Tableau: £2,500 - £8,000
Enterprise Suite: £5,000 - £10,000
Ongoing Support Pricing
Monthly Retainer: £500 - £2,000/month
What's included:
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Ongoing GA4 optimisation and maintenance
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Monthly analytics review and recommendations
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New event implementation as requirements evolve
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Troubleshooting and technical support
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Strategic guidance on analytics and measurement
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Priority response times
Pricing varies based on:
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Level of ongoing support required
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Complexity of implementation
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Number of properties managed
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Strategic vs tactical work balance
No long-term contracts required - month-to-month, cancel anytime
What affects pricing?
Factors that increase project cost:
Complexity:
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Multiple websites or domains
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Complex user journeys and funnels
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Custom event requirements
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Technical integrations needed
Scale:
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High traffic volumes
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Multiple markets or languages
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Large team requiring training
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Enterprise compliance requirements
Timeline:
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Expedited delivery requirements
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Significant historical data migration
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Parallel running periods
Integration:
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CRM or back-office system connections
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Multiple marketing platform integrations
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BigQuery and data warehouse setup
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Custom API development
Factors that keep cost down:
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Single website or property
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Standard tracking requirements
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Existing documentation available
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Flexible timeline
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Team available for implementation support
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Clear requirements defined upfront
Payment terms
Project work:
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50% deposit at project start
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50% balance at completion or launch
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Payment via bank transfer or invoice
Ongoing support:
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Monthly billing in advance
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Payment via bank transfer or standing order
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30 days notice to cancel
Expenses:
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Travel expenses (if on-site work required) billed separately at cost
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Third-party tools or services billed at cost where necessary
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No markup on expenses
Money-back guarantee
If Marc delivers work that doesn't meet the agreed specification, he'll either fix it at no additional cost or refund the portion that's unsatisfactory.
This has never been required because scope is agreed clearly upfront, work is validated incrementally, and quality is never compromised.
Common pricing questions
Why is pricing shown as ranges rather than fixed prices?
Every business has different requirements. A basic GA4 audit for a simple website takes less time than auditing a complex multi-domain e-commerce platform. Ranges reflect realistic variation based on scope whilst giving you clear expectations.
Can I get a fixed quote before starting?
Absolutely. After discussing your specific requirements, Marc provides a fixed quote for the agreed scope. The ranges here help you understand whether your budget aligns before that conversation.
Do you offer payment plans?
For projects over £2,000, payment can be split into milestones (typically 50% start, 25% mid-project, 25% completion). Monthly retainers handle ongoing work within budget constraints.
What if the project scope increases during work?
Any scope changes are discussed and agreed before additional work begins. You'll receive a clear change request with pricing before proceeding. No surprise invoices.
Do you work with agencies or only direct clients?
Both. Agencies receive the same transparent pricing. Volume discounts available for agencies with regular requirements.
Can I hire you for just a few hours?
Minimum engagement is typically one full day (£800-1,200) to ensure meaningful progress. For quick questions or troubleshooting, consider a monthly retainer providing flexible hours as needed.
Do you offer discounts for startups or charities?
Case-by-case. If budget is genuinely constrained but the project is interesting or impactful, reach out. Marc occasionally takes pro-bono or reduced-rate work for organisations doing meaningful work.
How do you compare to agency pricing?
Typically 30-50% less than agencies for equivalent work because there's no agency overhead, account management layers, or junior staff learning on your project. You work directly with senior expertise at consultant rates, not agency rates.
What if I'm not sure which package I need?
Book a free 30-minute consultation. Marc will ask about your requirements, recommend the appropriate service level, and provide a specific quote. No obligation, no pressure.
Why transparent pricing?
Most consultants hide pricing because it's uncomfortable. They want to "qualify" prospects first or adjust pricing based on perceived budget.
Marc publishes pricing because:
It respects your time. You can self-qualify before scheduling calls, making conversations more productive when they happen.
It builds trust. Hiding pricing feels manipulative. Transparency demonstrates confidence in value delivered.
It filters appropriately. People outside the budget self-select out. People within budget feel confident reaching out.
It's honest. This is what things cost. No games, no negotiation theatre, no "special pricing" that was always going to be offered.
If published pricing seems high, consider that you're paying for nine years of expertise, proven results, and work that's done properly the first time. If it seems low compared to alternatives, that's because there's no agency overhead inflating costs.
Ready to make your analytics decision-grade?
Book a free 30-minute consultation to discuss your BigQuery challenges and explore how Marc can help.
Schedule Your Free Consultation →
He's surprisingly friendly, even when telling you your BigQuery's a disaster.
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