Keep GA4 honest with Session Integrity Layer™
When browsers, consent banners, or tracking restrictions interfere, GA4 quietly loses context — new sessions begin, campaign data fragments, and attribution becomes unreliable. Session Integrity Layer™ is the fix. It safeguards the logic GA4 relies on so every session, source and event stays true to what actually happened.
London, UK · Serving UK/EU · GBP pricing
Why Introduce The Session Integrity Layer?
Let’s be honest — a lot of people think GA4 is rubbish. You'll be surprised to read this from a GA4 consultant but they’re not entirely wrong. In real-world conditions, it can be fragile.
Consent mode delays, privacy filters and browser storage limits constantly trip it up. Sessions fragment, campaigns disappear and attribution falls apart — even though the visitor never left your site.
However, GA4 doesn’t need reinventing — it just needs stabilising.
Session Integrity Layer sits quietly alongside it, monitoring how analytics behaves in the wild and stepping in when the logic slips. It doesn’t collect extra data or rebuild cookies; it simply keeps GA4’s framework coherent, compliant and consistent.
What Does Session Integrity Layer Do For GA4?
Stop you losing campaign data
Stops iOS Link Tracking Protection and other privacy tools from stripping your UTMs. Converts #utm_ or #source/#medium/#campaign fragments into real query parameters so attribution always survives.
Fill gaps with synthetic events
Emits dataLayer events like landing_page_view_event and session_expired_page_view_event when sessions end early or go idle, ensuring complete and consistent reporting.
Makes sure GA4 doesn’t miscount visits
Prevents false session resets caused by cookie consent reloads, domain changes, or GA churn. Mirrors GA4’s session ID and timestamps to maintain continuity and eliminate inflated session counts.
It is a GTM-safe, isolated design
Built for Google Tag Manager environments — no global pollution, no interference. Operates under its own namespaces for clean, conflict-free data handling.
Automatically rehydrates lost sessions
Rebuilds expired or missing GA4 cookies using its own secure session records and also is able to restore original campaign and landing data so returning users aren’t counted as new.
Extend attribution across long journeys
Keeps backup session data alive for 90+ minutes, preserving continuity for users who navigate away and return shortly after, improving engagement and conversion accuracy.
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