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QR codes have quietly gone from “weird techy box no one uses” to something your audience will happily scan in a restaurant, on packaging, in store or on a poster. Brands now use  QR codes. Very few actually treat them as part of their marketing and measurement strategy . Used properly, QR codes do three very valuable things for marketers: Turn offline assets into clickable media Give you behavioural proof  your brand activity is working Feed cleaner data into your analytics /

Strix: Your Shortcut to Content Truth. Metrics To Super Charge Your GA4 Most “engagement” numbers reward motion, not attention. A fast flick looks like progress. An idle tab looks like time spent. A sticky header CTA looks like intent. If you ship content and need to know whether people actually read it , you need a different signal. That’s what Strix  provides: a clear, first-party, 0–100 reading score with the few supporting metrics that matter, emitted as a single, SQL-rea

If you had to show proof today, could you demonstrate that GA4 on your website has real consent before collection , minimal data , short retention , and a governed transfer mechanism —with evidence? There’s been noise about “GA is illegal under GDPR,” but the past rulings targeted Universal Analytics  implementations after Schrems II  for unlawful EU→US transfers. GA4 is different  (no IP logging; regional controls you can switch off), and there’s no EU-wide ruling against GA

A smarter way to understand your content’s focus, intent, and keyword performance KEIT (Keyword Extractor & Intent Tag)  from Metric Owl  is a lightweight, privacy-safe GTM tag that analyses page content in real time to identify: The primary keywords  defining each page The user intent  behind that content How strongly the copy is branded vs. generic It sends these insights straight into your dataLayer  — no backend processing, no AI calls, no latency — giving you a live view

Every marketing dashboard depends on one simple idea: that a “session” in Google Analytics 4 (GA4) represents a real visit. But what if it doesn’t? What if the numbers senior teams use to judge campaign performance, conversion efficiency, and engagement are quietly distorted by the way GA4 handles time? That’s exactly what I discovered — and what led me to build a lightweight browser-side layer that makes GA4 see reality , not just timestamps. The hidden problems in GA4 sessi

Google Analytics 4 is evolving fast. One of its newest features—quietly released in June 2025—is the “Lead Generation” business objective...

Watch for signs that your analytics agency could be more of a liability than an asset. If you’ve outsourced your analytics setup to an...

The Data (Use and Access) Act 2025  has just been passed in the UK, bringing with it some important changes for how businesses collect...