London, UK · Serving UK/EU · GBP pricing

A Unique SEO Optimisation Technique using GA4 Data

Unlock SEO insights through live keyword-extraction, intent tagging & branded-vs-generic detection — built to feed straight into Google Analytics 4 (GA4).

Transform your content measurement and how you tackle SEO optimisation by using GA4. See not just what users do — but why they do it. With Metric Owl's KEIT you’ll be able integrate SEO performance data into your analytics stack, enabling smarter strategy and better results.

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What are the benefits of KEIT SEO Optimisation

Most analytics setups show what visitors do, but stop short of explaining why they behave that way.

Marketers and SEO teams often spend hours guessing whether content is optimized for the right keywords, or aligned with the correct search-intent.

With KEIT you bridge that gap. You’ll classify each page by its keyword focus, intent (informational vs transactional vs navigational), and branded vs generic orientation.

These insights feed directly into GA4 so your SEO optimisation becomes measurable, actionable and integrated-with-your-analytics stack.

How KEIT SEO Optimisation improves GA4

Keyword Extraction & Topic Clarity

Identifies dominant keywords across title, headings and body text.
Produces a keyword_confidence metric that quantifies how tightly focused your content is around a specific topic.
Lower-case consistency, ready for GA4 / BigQuery / Looker Studio.

Brand Intensity & Search Intent Tagging

Automatically detects your brand name from meta tags or domain.
Measures brand_intensity_score: how much traffic/content is brand-led vs topic-led.
Classifies search intent for each page: Informational, Commercial, Transactional, Navigational.

Full Integration With GA4

Pushes results into your dataLayer — no backend processing, no external AI calls, minimal latency.
Compatible with consent mode and privacy-safe by design (browser-based).
Enables you to segment SEO performance in GA4 by intent, brand vs non-brand, and topic focus.

Benefits for Your Business

Smarter SEO measurement: Move from “how many visits” to “how relevant was the page & intent-match”.

Better content strategy: Identify under-optimised pages (low keyword_confidence) or mis-matched intent.

Brand vs non-brand clarity: See how much of your traffic is driven by your brand name vs generic discovery.

Full funnel visibility: Informational → Commercial → Transactional — align content strategies accordingly.

Data layering: Bring SEO metrics into your main analytics stack (GA4, BigQuery, Looker Studio) so you don’t silo SEO data.

Implementation Process

Kick-off call: We define your brand naming rules, CMS environment and tagging strategy.

Deploy KEIT tag: Via Google Tag Manager (GTM) or similar, we load the script after your consent mode or DOM ready trigger.

Define dataLayer & GA4 event mapping: We map variables like content_brand, content_intent, keyword_confidence, brand_intensity_score, etc.

Test & validate: Ensure the data flows in correctly, review sample pages, check analytics reports.

Training & enablement: Show you how to use the new SEO-data in GA4, dashboards and content workflow.

Who This Service Is For

Content-led organisations wanting to move beyond surface-analytics and into intent-driven SEO.

Marketing teams who already use GA4 and want to enrich their data with SEO quality metrics.
Agencies or in-house SEO functions looking for an integrated, privacy-safe keyword & intent layer.
Businesses operating in multiple languages/regions (we can scale KEIT to multilingual setups).

Why Work With Marc?

Marc's consultancy combines clean engineering, automation and human-centred insight.

You’ll get direct access, not hand-offs — ensuring high-quality delivery and strategic clarity.

Visual style & process align with Metric Owl’s brand: modern, analytical, friendly.

Marc's understand the full stack: tagging, analytics, SEO, dashboards — you don’t just get a tag drop; you get insight.

Marc's Expertise