KEIT: SEO Keyword Optimization through Real-Time Intent Analysis via GA4

A smarter way to understand your content’s focus, intent, and keyword performance

KEIT (Keyword Extractor & Intent Tag) from Metric Owl is a lightweight, privacy-safe GTM tag that analyses page content in real time to identify:

• The primary keywords defining each page

• The user intent behind that content

• How strongly the copy is branded vs. generic

It sends these insights straight into your dataLayer — no backend processing, no AI calls, no latency — giving you a live view of SEO keyword optimization performance directly in GA4.

Why I Built KEIT for SEO Keyword Optimization

Most analytics setups show what visitors do, but not why they behave that way.

Marketers spend hours guessing whether their content is optimized for the right keywords or aligned with the right search intent.

I built KEIT to bridge that gap.

By classifying every page view by keyword focus and content intent, I can finally evaluate SEO performance the way strategists actually think — informational vs transactional, branded vs generic, focused vs unfocused.

What KEIT Does for SEO Optimization

	Description
Keyword Extraction	Identifies dominant keywords across title, headings, and body text — showing how clearly your content is optimized.
Auto-Brand Detection	Reads your brand name automatically from meta tags or your domain.
Lower-Case Consistency	Outputs keywords in lowercase for clean joins across GA4, BigQuery, and Looker Studio.
Topic Clarity Metric	The keyword_confidence score quantifies how tightly focused your content is — an instant SEO quality signal.
Brand Intensity Metric	The brand_intensity_score shows how much of your copy is branded vs topical.
Brand-Aware Intent Tagging	Detects branded terms and adjusts intent automatically, so keyword optimization reflects true search behaviour.

Example Output: Structured SEO Insight

{
  "content_brand": "metric owl",
  "content_intent": "informational",
  "keyword_confidence": 0.72,
  "keyword_confidence_label": "High",
  "brand_intensity_score": 0.012,
  "brand_intensity_label": "Moderate",
  "content_profile": "Thought Leadership",
  "_version": "1.6.5"
}

These data points feed straight into GA4, allowing me to analyse SEO keyword optimization alongside engagement and conversions.

How KEIT Improves Keyword Optimization

1. Extracts content from <title>, meta description, headings, and body text.

2. Tokenises and cleans it, removing stop words.

3. Calculates keyword focus (keyword_confidence).

4. Detects branded terms and adjusts scoring.

5. Classifies intent — informational, navigational, transactional, or commercial.

6. Pushes results to the dataLayer for instant GA4 analysis.

Because everything happens in-browser, KEIT is fully GDPR-compliant and privacy-safe — ideal for anyone optimising for SEO performance.

Understanding KEIT’s SEO Metrics

1️⃣ Keyword Confidence (Topic Clarity)

What it measures: How focused your content is around a small group of SEO-targeted keywords.

Interpretation:

Range	Meaning	SEO Insight
0.75–1.00	Very focused	Highly optimized for specific search intent
0.50–0.75	Moderately focused	Good keyword alignment
0.25–0.50	Mixed topics	Unclear SEO targeting
< 0.25	Unfocused	Weak keyword optimization

Think of it as: “How clearly does this page stick to one optimized topic?”

2️⃣ Brand Intensity (Branded vs Generic SEO)

What it measures: How brand-centric the copy is versus topic-centric.

High brand intensity means visitors already know you (navigational or transactional).Low intensity means they’re still researching (informational or commercial).

Balancing these helps me optimize keyword coverage across the customer journey.

3️⃣ Intent Classification (Search Intent Optimization)

What it measures: The goal behind your content — what users expect when they land.

Intent	SEO Meaning	Example Pages
Informational	Awareness / educational content	Blog, guide, how-to
Commercial	Evaluation or comparison content	“Best tools”, reviews
Transactional	Conversion-focused content	Pricing, checkout, signup
Navigational	Brand or feature access	Login, contact, about

KEIT automatically tags each page’s search intent, helping me align keyword optimization to the right funnel stage.

Why These Scores Matter for SEO

Together, KEIT’s signals give every page a clear SEO profile:

Page Example	Keyword Confidence	Brand Intensity	Intent	SEO Meaning
Metric Owl Pricing	0.84	0.031	Transactional	Strong keyword focus, conversion content
How to Audit GA4 Tracking	0.67	0.000	Informational	Educational, well-targeted blog
Metric Owl vs Google Analytics	0.71	0.014	Commercial	Optimized comparison content

You can immediately see which pages are SEO-focused, which are brand-led, and which need keyword optimization improvements.

How I Use KEIT for SEO Keyword Optimization

• Segment SEO performance by intent. Compare bounce rates and conversions for informational vs transactional content.

• Spot under-optimized content. Low keyword confidence = unclear SEO focus.

• Measure branded vs non-branded visibility. Understand how loyal users move through your site.

• Zero maintenance. KEIT learns the brand automatically and adapts to any CMS.

Sadly KEIT is no longer free to test. If you wish to have a demo of KEIT then you can reach out to Marc here.

About Metric Owl

I created Metric Owl to help organisations turn analytics into strategic advantage — combining clean engineering, automation, and human-centred insight.

KEIT is part of my mission to make analytics serve SEO strategy, not just traffic measurement.

Find out more about my work and how I can help you at metricowl.co.uk.