Case studies
Selected work by Marc Alexander, as a contract lead, an in-house specialist and a consultant.
Selected work.
Retail · Lead consultant
Halfords
Six months as lead analytics consultant: 14 workstreams, a 236-tag container and customer identity for a new data platform.
Health · Ecommerce
Hertility Health
Privacy-first GA4 ecommerce tracking for a women's health brand, with a custom consent banner and bookings tracked as key events.
Property · In-house role
Knight Frank
Marc's work as Senior Web Analytics Specialist: GA4 measurement across more than 50 international property websites, from CMS-driven tracking to CRM attribution.
Ecommerce
The Super Prime
GA4 ecommerce tracking for a luxury property platform with no dataLayer, built entirely in GTM with no site code changes.
Talk to Marc about it
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