GA4 and analytics case studies
Selected work by Marc Alexander, as a contract lead, an in-house specialist and a consultant.
Selected work.
Retail · Lead consultant
Halfords
Halfords' tracking had no single owner. Six months later, every tag was understood, the double counting explained, and server-side tagging ready for cutover.
Health · Ecommerce
Hertility Health
Privacy-first GA4 ecommerce tracking for a women's health brand, with a custom consent banner and bookings tracked as key events.
Property · In-house role
Knight Frank
Marc's work as Senior Web Analytics Specialist: GA4 measurement across more than 50 international property websites, from CMS-driven tracking to CRM attribution.
Ecommerce
The Super Prime
GA4 ecommerce tracking for a luxury property platform with no dataLayer, built entirely in GTM with no site code changes.
Events · Own site
Tap In London
Server-side GA4 without a Tag Manager server: an 80-line edge function that keeps returning iPhone visitors recognised, drops bots and only acts with consent.
Lead generation · Own site
How this site is tracked
The full setup behind metricowl.co.uk: consent first, a documented dataLayer, enquiries measured as a funnel, and automated tests.
Talk to Marc about it.
Tell Marc what's happening with your tracking. The quickest place to start is usually a GA4 mini audit: a prioritised list of what's broken and what to fix first.
Mini audit from £175.
Prefer to talk first? Choose "20-minute intro call" in the form.
Or email [email protected].