GA4 consultant for US businesses with UK and European visitors
Most US sites are set up for US rules. When UK and EU visitors arrive, tags fire before anyone agrees and Google Ads loses data it needs. Marc Alexander, a London GA4 consultant, fixes that without changing anything for US visitors.
Where US setups go wrong.
- One banner for everyone. An opt-out notice suits US visitors, but UK and EU visitors need to opt in before tracking starts.
- Tags that fire on page load, before a UK or EU visitor has made any choice.
- Consent Mode v2 missing or set for the wrong regions, so Google Ads loses remarketing and audiences for UK and EU traffic.
- Meta, TikTok and other tags that ignore the banner entirely.
- Nobody testing the site the way a UK or EU visitor sees it.
What you get.
- Consent defaults set by region: US visitors keep your current setup, UK and EU visitors are asked first.
- Consent Mode v2 wired to your banner, with all four signals updated on every choice.
- Every non-Google tag held back until consent for those visitors.
- Accept, reject and withdraw tested as a UK or EU visitor, in GA4 and Google Ads.
- GA4 and Tag Manager problems found along the way, fixed and documented.
Working with a London consultant.
- Invoices in US dollars on request.
- London afternoons overlap with mornings on the US East Coast.
- The mini audit is a written report, so it doesn't depend on shared hours.
- 10 years in digital analytics, including more than 50 international websites at Knight Frank.
What it costs.
- GA4 mini audit, from £175: consent for UK and EU visitors checked along with the rest of your tracking.
- Consent Mode v2, built into a GA4 setup, typically £350 to £600.
- Server-side GTM, from £2,000: consent passed to every platform from your own server.
Prices are in pounds. US clients can be invoiced in US dollars.
Straight answers.
Do US websites need to follow UK and EU consent rules?
They can. UK and EU data protection law can apply to businesses outside Europe that sell to, or track, people in the UK or EU. Whether it applies to yours is a question for your lawyer. Marc makes the tracking do what your policy says.
Will this change anything for US visitors?
Not unless you want it to. Consent settings can be set by region, so US visitors keep the setup they have now and UK and EU visitors are asked first.
Do you cover US privacy laws, such as California's?
Consent for UK and EU visitors is Marc's specialism. For US state laws, your lawyers decide the rules, and Google Tag Manager and Consent Mode can then apply different settings to US visitors.
Can you invoice in US dollars?
Yes. Prices on this site are in pounds, and US clients can be invoiced in US dollars. The dollar amount is agreed before work starts.
Free tool
What does your site fire before consent?
Paste a page address. The tracking checker shows what a first-time visitor triggers before agreeing to anything, ranked by how much it matters.
Related work
Talk to Marc about it
Tell Marc what's happening with your tracking. The quickest place to start is usually a GA4 mini audit: a prioritised list of what's broken and what to fix first.
Mini audit from £175.
Prefer to talk first? Choose "20-minute intro call" in the form.
Or email [email protected].