Mini audit, from €210

GA4 consultant for European businesses

EU consent rules are stricter than most setups allow for: visitors usually have to agree before analytics or advertising tags run, and Google Ads needs Consent Mode v2 for EEA traffic. Marc Alexander, a London GA4 consultant, sets up GA4 and Google Tag Manager to work within them.

Book a GA4 mini audit, from €210

Or book a 20-minute intro call

Where European setups go wrong.

  • A banner built for UK or US rules, so analytics runs before an EU visitor has chosen
  • Tags that fire on page load, before any choice is made
  • Consent Mode v2 missing or set up wrongly, so Google Ads loses conversions and audiences for EEA traffic
  • Meta, LinkedIn and other tags that ignore the banner entirely
  • Country sites each tracked a different way, so no report adds up across them

What you get.

  • Consent defaults in place before any tag fires, with EU visitors asked first
  • Consent Mode v2 wired to your banner, with all four signals updated on every choice
  • Every non-Google tag held back until consent
  • One tracking standard and one naming scheme across your country sites
  • Accept, reject and withdraw tested as an EU visitor, in GA4 and Google Ads
  • If you use it, GA4's BigQuery export kept in an EU region, in your own Google Cloud project

Working with a London consultant.

  • Prices and invoices in euros
  • The UK is an hour behind Central European Time, so working days almost completely overlap
  • The mini audit is a written report, so it doesn't depend on shared hours
  • 10 years in digital analytics, including more than 50 international websites at Knight Frank, European country sites among them, and in-house work at WorldFirst covering European markets

What it costs.

Prices are in euros, for clients in the EU. UK clients pay in pounds sterling: see the pricing page.

What do people ask about GA4 in Europe?

Are the UK's cookie rules the same as the EU's?

Not quite. Since February 2026, UK law has had a narrow exception for some analytics, with strict conditions, and EU law has no general equivalent. In practice Marc advises asking first in both, because the UK exception has to be provable. Which rules apply to you is a question for your lawyer.

Do we need Consent Mode v2?

If you use Google Ads, yes. Since March 2024 Google has required it for visitors from the EEA. Without it, Google Ads loses conversion data and remarketing audiences for that traffic.

Do you work with sites in several countries?

Yes. At Knight Frank, Marc looked after measurement and consent across more than 50 international websites, European country sites among them, with one tracking standard across all of them.

Do you work with Irish businesses?

Yes. Ireland follows EU rules, and the Data Protection Commission's guidance expects consent before analytics cookies, with no pre-ticked boxes or bundled consent. See cookie consent in Ireland.

Can you invoice in euros?

Yes. The prices on this page are in euros, and clients in the EU are invoiced in euros. UK clients are quoted in pounds sterling.

Further reading.

Last updated

Free tool

What does your site fire before consent?

Paste a page address. The tracking checker shows what a first-time visitor triggers before agreeing to anything, ranked by how much it matters.

Related work.

Property · In-house role

Knight Frank

Marc's work as Senior Web Analytics Specialist: GA4 measurement across more than 50 international property websites, from CMS-driven tracking to CRM attribution.

Read the case study

Talk to Marc about it.

Tell Marc what's happening with your tracking. The quickest place to start is usually a GA4 mini audit: a prioritised list of what's broken and what to fix first.

Mini audit from €210.

Prefer to talk first? Choose "20-minute intro call" in the form.
Or email [email protected].

Marc replies personally, usually within one working day.