Free tools and templates
Everything on this site you can use for free, by Marc Alexander.
Tools.
Tracking checker
See which tags and cookies a page loads before anyone consents.
UTM builder
Build GA4-ready campaign links in bulk, checked and downloadable as a CSV.
GA4 event name checker
Check event and parameter names against GA4's rules before they go live.
Templates.
GA4 measurement plan template
Agree outcomes, key events, owners and rules before anything is built.
dataLayer specification template
Say exactly what the website sends: events, parameters and item fields.
Downloadable guides.
Research.
UK property websites and tracking
A scan of 50 property websites: what fires before consent, and after “Reject all”.
Talk to Marc about it
Tell Marc what's happening with your tracking. The quickest place to start is usually a GA4 mini audit: a prioritised list of what's broken and what to fix first.
Mini audit from £175.
Prefer to talk first? Choose "20-minute intro call" in the form.
Or email [email protected].