GA4, Google Tag Manager and CRO expertise
The disciplines Marc Alexander works in, with the services behind them.
Specialisms.
GA4 consultant
Google Analytics consultant and GA4 expert Marc finds out why your numbers don't add up, fixes them at source and hands over a setup you can run.
Google Tag Manager consultant
Google Tag Manager consultant and expert Marc audits and rebuilds GTM containers, designs dataLayers and sets up server-side tagging that lasts.
Stape server-side GTM
Server-side GTM on Stape, set up or fixed by a Stape-certified consultant: your own subdomain, consent passed through, Meta and Google Ads. Published prices.
Contract analytics lead
Need someone to own your analytics for a few months? Marc works as a contract analytics lead, most recently as lead analytics consultant at Halfords.
GA4 contractor in London
Hands-on GA4 and GTM work as a contractor, outside IR35, through Marc's limited company.
CRO consultant
CRO consultant Marc uses GA4 with Contentsquare, Hotjar or Clarity to find where conversions are lost, prove the cause and measure the fix.
Connect GA4 to BigQuery
BigQuery consultant Marc connects GA4 to BigQuery: unsampled event data, clean reporting tables, cost controls, dashboards and SQL training.
Custom GA4 dashboards
Data Studio (formerly Looker Studio) and Power BI dashboards on GA4, BigQuery, Google Ads and Search Console. Published prices.
By region.
Talk to Marc about it.
Tell Marc what's happening with your tracking. The quickest place to start is usually a GA4 mini audit: a prioritised list of what's broken and what to fix first.
Mini audit from £175.
Prefer to talk first? Choose "20-minute intro call" in the form.
Or email [email protected].