Server-side GTM on Stape
Marc Alexander sets up and fixes server-side Google Tag Manager hosted on Stape. He holds Stape's server-side tagging certification, rebuilt Halfords' ad platform feeds on Stape, and runs this site's own server container there.
What you get.
£2,000 to £5,000, depending on how many platforms move. Stape's own plan is billed by Stape.
- A Stape server container, on a plan sized to your monthly requests
- A custom subdomain, so collection is first-party
- GA4 moved server-side, every event checked against the old setup
- Consent Mode v2 passed through, so each visitor's choice is honoured
- Meta Conversions API and Google Ads enhanced conversions, deduplicated
- Stape's extras switched on only where they help, and only within your consent setup
- Documentation of what runs where, and a handover session
Already on Stape?
- Key events that drop or count twice between the browser and the server.
- Consent that stops at the browser, so the server forwards data it shouldn't.
- Tags still firing client-side as well, so ad platforms see every conversion twice.
- A plan too small for your traffic, or paying for far more than you use.
Marc finds which of these apply, fixes them and documents the container.
Why Marc.
- Certified in Server-side Tagging with Stape, 2026.
- At Halfords, rebuilt the Meta, TikTok and Reddit conversions API feeds and the customer data platform feed on Stape Data Tags, replacing 10 workaround GA4 tags, then handed the build to the agency with a nine-step cutover and 25 staged tests.
- Runs server-side GTM on Stape for this site, at nest.metricowl.co.uk.
- 10 years in digital analytics, with consent and first-party data at the centre of the work.
Not sure server-side tagging is worth it yet? The server-side GTM page covers when it pays off. If basic tracking is broken, start with the GA4 mini audit, from £175.
Straight answers.
Stape or Google Cloud?
Stape is a managed host: a server container runs within minutes, it's priced on monthly requests and the server is kept running for you. Google Cloud gives you full control and bills on usage, but someone has to look after it. Marc recommends one for your traffic and team before anything is built.
What does Stape cost?
Stape bills you directly, on a plan sized to your monthly requests, on top of the setup price. Marc estimates your volume first, so you start on the right plan.
Is it a way round ad blockers or consent?
No. The server honours each visitor's choice, just as the browser should. What Stape and server-side tagging give you is more reliable consented measurement and control over what each platform receives.
We already use Stape. Can you check our setup?
Yes. Marc reviews the server container for key events that drop or count twice, consent that isn't passed through, and a plan that doesn't match your traffic, then fixes what he finds.
Free tool
What does your site fire before consent?
Paste a page address. The tracking checker shows what a first-time visitor triggers before agreeing to anything, ranked by how much it matters.
Related work
Ask about Stape
Tell Marc whether you're on Stape already, what you track and which ad platforms you use. He'll say what it would take.
Mini audit from £175.
Prefer to talk first? Choose "20-minute intro call" in the form.
Or email [email protected].